Lil Nas X, the "Old Town Road" artist, is collaborating with the streetwear company MSCHF on a pair of "Satan Shoes," only 666 pairs of which will be on sale Monday. The controversial kicks — apparently modified Nike Air Max 97s — are decorated with a pentagram pendant and a reference to Luke 10:18, a … Continue reading Nike denies involvement with Lil Nas X ‘Satan Shoes’ containing human blood
Virgil Abloh’s newly launched Off-White “Public Domain” website documents his history with Nike while teasing current projects and upcoming sneaker releases. The motivation is to inspire and mass mentor a generation that looks up to him. The Louis Vuitton director, has unveiled a website called Public Domain that serves almost as a digital archive of his work … Continue reading Virgil Abloh’s “Public Domain” is About Giving Mass Mentorship to his Fans
Nike is currently prepping the release of a new book chronicling the making of its extensive sneaker collaboration with Virgil Abloh, known as "The Ten." Called ICONS, the publication is art directed and designed by Zak Group and published by TASCHEN. ICONS provides readers with a glimpse at Abloh's creative process as he reimagined some … Continue reading Virgil Abloh linked up with Taschen to publish a book titled ICONS “Something’s Off”
Most notably, the "Chinese New Year" Air Jordan 5 Low boasts uppers that wear away with time. When the canvas portion is rubbed thin, a multicolored pattern is revealed, as teased in one of the up-close photos above. The predominantly sail-colored pair is then complemented by red accents implemented throughout, in addition to a black … Continue reading Nike is celebrating the Chinese New Year with a new Air Jordan 5 Low colorway.
KOBE BRYANT REPORTEDLY PLANNED TO LEAVE NIKE & START HIS OWN SNEAKER BRAND theSystem * aims to provide our readers with the latest updates in the art and culture world. However, we cannot verify the reliability of any unauthorized leaks or rumors unless this information is provided directly by the brands themselves. Kobe Bryant tragically … Continue reading KOBE BRYANT REPORTEDLY HAD PLANS TO START HIS OWN SNEAKER BRAND
hypebeast _fear-of-god-adidas-basketball-jerry-lorenzo.jpg The move confirms Lorenzo's departure from Nike, though it’s currently unclear whether Lorenzo’s contract with the Swoosh has expired, or if either side terminated it early. According to the Three Stripes, Lorenzo will drive the creative and business strategy for adidas basketball globally. The partnership also makes way for the introduction of a new Fear of God pillar, … Continue reading Adidas has announced a long-term partnership with Jerry Lorenzo and Fear of God.
Phil Knight is the co-founder of Nike, and the current chairman emeritus. He’s the author of NYTimes best selling “Shoe Dog”; investor in Laika Studios; and a philanthropist, remaining involved with his alma maters, the University of Oregon, and Stanford University. Understand your Audience and or Customer "The problem with relying on charm as a … Continue reading 5 Take Aways From Phil Knights Interview on Masters Of Scale Podcast
Drake has been teasing some extra special with Nike for a while now. Following the release of his Certified Lover Boy album merch, Drizzy has this week announced his new Nike sub-label, NOCTA. NOCTA is a direct reference to Drake's nocturnal creative process. To announce the collection, the Toronto rapper has penned a letter that … Continue reading A FIRST LOOK AT DRAKE’S NIKE SUB-LABEL “NOCTA”
“As an architecture student, I had a professor that said I didn’t have the pedigree or ideas or skill set to work in any sort of important context,” Virgil Abloh once told The New York Times in 2017. “Every no is perfect for me. I thrive off of no.” The supernova designer, jet-setting DJ and all-around renaissance man has … Continue reading Who is @virgilabloh ?